Omaha, NE
Whether your project is a Queen Anne in Dundee or a new build out toward Elkhorn, Color Store, Inc. is the paint store Omaha homeowners turn to when the big-box paint aisle just won’t cut it. At our Industrial Road location, we carry the full line of Benjamin Moore paints, stains, and primers. Our staff can walk you through which products are best for your home before you buy a single gallon. We’ve worked with homeowners across the metro long enough to know that the same color and sheen won't perform the same way on every house in this city.
Why Homeowners Choose Us
As an independently owned paint store in Omaha, we're able to spend more time with our customers than the average chain store typically can. We also understand that Omaha's housing stock covers a lot of ground. Dundee is full of Victorian and Craftsman homes with original plaster walls, while newer builds out toward West Omaha and Elkhorn are mostly drywall. Those two situations call for different primers, and we can help you figure out which one applies to your project before you start.
Nebraska's climate is part of the equation, too. Omaha summers get hot and humid enough to challenge paint adhesion, and winters bring hard freezes and big temperature swings that put stress on exterior siding and trim. We recommend Benjamin Moore products that are built to hold up through both extremes, not just the season you happen to be painting in.
Benjamin Moore Paint Products for Every Project
Whatever room or surface you're tackling, we've got a product made for it.
Interior Paint for Everyday Living Spaces
From a nursery you want to get just right to a mudroom that takes a beating, we carry Benjamin Moore interior paints for every kind of room. Aura® Interior Paint is the one to reach for when you want color that holds up to scrubbing without dulling, and Regal® Select Interior Paint's stain-release finish is a relief if you've got kids, pets, or both. If it's your first time picking up a roller, ben® Interior Paint is forgiving to work with, and it's a zero-VOC formula, meaning no strong paint fumes, so you won’t need to air it out for days.
Exterior Paint and Stain for Nebraska Weather
Nebraska doesn't make it easy on a house's exterior. Aura® Exterior Paint is built to withstand the fading, wind, and UV damage of an Omaha summer, as well as the freeze-thaw cycles of an Omaha winter. The paint’s breathable coating helps guard against blistering, too.
If you're working on a deck, fence, or siding and want the woodgrain to still show through, we also stock exterior stains from Ready Seal® and Wood Defender™, along with our full line of Benjamin Moore stains. Bring in details about your surface and how much weather it takes, and we'll help you land on the right one.
Primer for Plaster and Previously Painted Surfaces
If your home has original plaster or a wall that's been painted a few times too many, skipping the primer step often shows up later as peeling or an uneven finish. INSL-X® Prime Lock Plus Primer Sealer works on plaster, drywall, wood, and previously painted surfaces, and it blocks stains from water, smoke, and tannin before they bleed through your topcoat.
Going from a dark wall to a light one, or vice versa? Fresh Start® High-Hiding All Purpose Primer is built for exactly that kind of dramatic switch, so you're not fighting the old color for three coats.
Color Selection Help and Consultation
Staring down 3,500-plus color options can be a lot to take on alone. Whether you're matching trim on a Dundee bungalow or choosing a fresh palette for a West Omaha build, our staff offers in-store color consultations to help you select the right shade the first time, not the third.
Frequently Asked Questions About Our Paint Store
How late in the season can I paint my Omaha home's exterior?
Later than you'd think. Aura® Exterior Paint can be applied at temperatures as low as 35°F, though other products have different limits. Bring in the product you're considering, and we'll help you time the job right.
Should I test for lead paint before repainting an older Omaha home?
If your home was built before 1978, it's worth having it checked. The EPA recommends hiring a certified lead inspector or risk assessor before a project that disturbs old paint, since sanding and scraping can release lead dust. Once you know what you're working with, stop by, and we'll help you pick the primer and paint for the job.
How much paint should I buy for a room?
Measure the room's length, width, and ceiling height, then count your doors and windows. Treat the result as a rough estimate, since your application method and the number of coats you need affect how far the paint goes. Bring your measurements to the store, and our staff will review them with you before you buy.
Visit Your Local Benjamin Moore Paint Store in Omaha
Color Store, Inc. is proud to be the Benjamin Moore paint store Omaha homeowners and contractors turn to for products, advice, and color help that actually accounts for how this city's homes and weather behave. Stop by our store at 13743 Industrial Road, Omaha, Nebraska 68137, call us at (402) 697-4999, or contact us to schedule a color consultation.
We're open Monday through Friday from 8:00 am to 5:00 pm and Saturday from 9:00 am to 1:00 pm, and we proudly serve the surrounding communities as well. Color Store also has locations in Des Moines and Waukee, Iowa.

